Kaisercraft arts retailer signs on to growth corridor plaza

Kaisercraft arts retailer signs on to growth corridor plaza

By Amy Rose Gilltrap on Sep 19 2018


Victorian arts projects retailer Kaisercraft has continued its strategic foray into South-East Queensland’s growth corridors, signing on as the latest tenant at Burpengary Plaza.

The fast-growing scrapbooking and crafts retailer opened its doors at the plaza, just off the Bruce Highway, on Saturday Sepptember 15.
 
As part of its growth strategy, the new Kaisercraft store will extend beyond art-related products to include a range of home and bath ware items, said LJ Hooker Commercial Gold Coast’s Retail Leasing Manager Marius von Zeppelin.
 
“Kaisercraft is a hot, fast-growing retailer that operates 22 stores nationwide,” said Mr von Zeppelin.
 
“They had been looking to add to their South-East Queensland presence and their research on the Moreton region and its demographics - particularly around the Burpengary catchment - convinced them that the Burpengary Plaza would suit their growth strategy.”
 
According the 2016 Census, Burpengary has a dominant family demographic: 14.5% of the population was aged between 5 and 14, whereas the overall state average was 12.7%. The national average for the same age group was 12.1%.
 
The newest store on the Kaisercraft agenda sees the introduction of a unique product mix, extending beyond just craft and scrapbooking supplies to include homewares and gifts, Woodwick candles, Tilley soaps and diffusers, Get Drenched bath cosmetics plus a huge range of Kaiser Style stationery, greeting cards and gift wrap.
 
“The growing Kaiser Style stationary range has become the strongest “Kaiser” branded range in our stores,” said Stephen Kaiser, owner and Managing Director of Kaisercraft.
 
“This is an amazing achievement for the business considering Kaisercraft is primarily known within the community as being a scrapbooking and craft supplies destination.
 
“Customers are really enjoying the variety of products our new format stores offer.”
 
The total floor area is 311m2 with the shopfront being 30m in length starting from the Kmart entrance running all the way to the start of the food court. The internal fit out and exterior façade promises to add visual excitement to the redeveloped subregional shopping centre.
 
“The centres total redevelopment cost exceeded $35m and offers a first-class shopping and dining experience. The full-line Woolworths supermarket is totally refurbished, and the brand-new 6000m2 Kmart are trading in full swing.  Other new areas opened for business are the La Piazza outdoor dining precinct, the food court, specialty shop mall, the KFC drive thru and Kmart tyre and auto centre,”
said Mr von Zeppelin.
 
The Burpengary Plaza store adds to Kaisercraft’s existing SEQ presence in Ipswich, Capalaba, Taigum and Toowoomba.
 
For information on retail leasing at Burpengary Plaza Shopping Centre contact
Marius von Zeppelin on 0411 123 355 or mzeppelin@ljhooker.com.au
 

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